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THE PEOPLE

THE PEOPLE

Our team does one thing, and one thing only – digital. TV, radio and newspaper ads are the methods of yesteryear. Allow our experts to help launch your brand into the future with the latest and greatest in modern, digital marketing.

DETAILED PLANNING

DETAILED PLANNING

All goals need benchmarks. By building expectations and strategic execution points, we create detailed plans that when followed will confidently work to meet and succeed your expectations.

EFFICIENCES

EFFICIENCES

Idea Applications is constantly looking for ways to bring efficiencies to your marketing and advertising by targeting the most specific audiences with clear, concise and relatable messaging.

CPM & CTR

CPM & CTR

Planning, implementation, strategy and efficiency are the hallmarks of success in the world of digital marketing and are what enables our experts to consistently bring down our clients’ CPM while bringing up their CTRs.

IMPLEMENTATION

IMPLEMENTATION

At Idea Applications, there’s an idea behind everything. As a leader in digital strategy development and implementation, we put thought into each and every detail to ensure that your marketing efforts move your brand forward with purpose. Goals aren’t met by chance, and that’s why we’re here to take out all of the guesswork.

REPORTING

REPORTING

We collect more data than most and for good reason. Receive in-depth reporting to show your campaign’s results, areas of potential growth, outline new opportunities within segments of your established target audience and much more. Get the statistics you’ll need to assure you’re reaching the right audience and achieving desired interactions.

Reporting

Reporting

YOUR DATA ON YOUR TERMS

The Reporting and Analytics Center is a full ad-hoc custom reporting suite available within the Simpli.fi UI that provides the most transparent and richest data set available. It allows partners the ability to create and schedule customized reports, ad-hoc reports, or choose from 60-plus pre-built reports all in real time, for any campaign.

  • Access to the richest data set in programmatic
  • Extract data in real-time through the UI
  • Customize reports based on filters, pivot tables, and more than 100 unique dimensions and measures
  • 92-day lookback window capability
  • Schedule reports for daily, weekly and monthly automatic delivery to a single email address or schedule group reports for a department or team
  • Create custom data visualization to make data easier to consume and analyze
REPORTING METRICS

Sample of standard metrics used to customize reports in real-time, at any time:

  • Spend
  • Impressions
  • Clicks
  • Actions
  • CTR
  • CPM
  • CPC
  • CPA

Or, customize reports using filters, pivot tables, and more than 100 unique dimensions and measures, such as:

  • Ad File Type
  • Audience Insights (Demographics)
  • Goal Type
  • Daily Spend
  • Max Bid
  • Media CPM
  • Behavioral Cost
  • View Through Visits
  • Click Through Visits
  • Total Visit Rate
  • Daily Total Conversion Zone Visits
  • Geo-Conversion Lift
  • Video Completion Rate
PRE-BUILT REPORTS

The Reporting and Analytics Center offers over 60-plus pre-built report types, covering but not limited to:

  • Ad/Campaign Reporting
  • Audience Insights (Demographics) Reporting
  • Context Reporting
  • Data Provider Reporting
  • Device Reporting
  • Domain Reporting
  • Geo-Fence Reporting
  • Keyword Reporting
  • Location-Based Reporting
  • Retail Performance Reporting
  • Segment Reporting
  • Video Interaction Reporting
  • Viewability Reporting