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THE PEOPLE

THE PEOPLE

Our team does one thing, and one thing only – digital. TV, radio and newspaper ads are the methods of yesteryear. Allow our experts to help launch your brand into the future with the latest and greatest in modern, digital marketing.

DETAILED PLANNING

DETAILED PLANNING

All goals need benchmarks. By building expectations and strategic execution points, we create detailed plans that when followed will confidently work to meet and succeed your expectations.

EFFICIENCES

EFFICIENCES

Idea Applications is constantly looking for ways to bring efficiencies to your marketing and advertising by targeting the most specific audiences with clear, concise and relatable messaging.

CPM & CTR

CPM & CTR

Planning, implementation, strategy and efficiency are the hallmarks of success in the world of digital marketing and are what enables our experts to consistently bring down our clients’ CPM while bringing up their CTRs.

IMPLEMENTATION

IMPLEMENTATION

At Idea Applications, there’s an idea behind everything. As a leader in digital strategy development and implementation, we put thought into each and every detail to ensure that your marketing efforts move your brand forward with purpose. Goals aren’t met by chance, and that’s why we’re here to take out all of the guesswork.

REPORTING

REPORTING

We collect more data than most and for good reason. Receive in-depth reporting to show your campaign’s results, areas of potential growth, outline new opportunities within segments of your established target audience and much more. Get the statistics you’ll need to assure you’re reaching the right audience and achieving desired interactions.

Native Programmatic

Native Programmatic

MAKING YOUR ADS FLEXIBLE

Idea Applications assists you in making your content more adaptable, meaning it can be published in more places for increased visibility and performance. Native Ads are designed under specific parameters so that they can instantaneously be adapted to fit the needs for different publisher advertisement restrictions, formatting, etc.

Now is the time to get ahead of the curve with this breakthrough advertising format. Recent studies from business analyst HIS predict that over 60% of all mobile ads will be native by 2020.

ADVANTAGES
  • Improve user experience with less intrusive ads
  • Six times higher response rate than traditional display ads
  • Personalized in real-time for each publisher’s site and individual user
  • Delivers across all media types including mobile browser, in-app, desktop, etc.
  • Aligns with IAB LEAN ad guidelines
  • Ability to overlay Simpli.fi targeting tactics, including Geo-Fencing, for maximum reach potential
  • Emerging ad format with limited competition and expanding inventory