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THE PEOPLE

THE PEOPLE

Our team does one thing, and one thing only – digital. TV, radio and newspaper ads are the methods of yesteryear. Allow our experts to help launch your brand into the future with the latest and greatest in modern, digital marketing.

DETAILED PLANNING

DETAILED PLANNING

All goals need benchmarks. By building expectations and strategic execution points, we create detailed plans that when followed will confidently work to meet and succeed your expectations.

EFFICIENCES

EFFICIENCES

Idea Applications is constantly looking for ways to bring efficiencies to your marketing and advertising by targeting the most specific audiences with clear, concise and relatable messaging.

CPM & CTR

CPM & CTR

Planning, implementation, strategy and efficiency are the hallmarks of success in the world of digital marketing and are what enables our experts to consistently bring down our clients’ CPM while bringing up their CTRs.

IMPLEMENTATION

IMPLEMENTATION

At Idea Applications, there’s an idea behind everything. As a leader in digital strategy development and implementation, we put thought into each and every detail to ensure that your marketing efforts move your brand forward with purpose. Goals aren’t met by chance, and that’s why we’re here to take out all of the guesswork.

REPORTING

REPORTING

We collect more data than most and for good reason. Receive in-depth reporting to show your campaign’s results, areas of potential growth, outline new opportunities within segments of your established target audience and much more. Get the statistics you’ll need to assure you’re reaching the right audience and achieving desired interactions.

Geo-Fencing

Geo-Fencing

YOUR BRAND LIVES WHERE THEY DO

Target consumers on their mobile devices when they visit a specific location. We’ll draw a unique fence around your target area and advertise directly to those within it. The days of using a circle are over. We can draw a line around ZIP codes, neighborhoods, blocks or buildings.

By running multiple Geo-Fencing areas, you’re able to target potential customers in multiple cities, locations or buildings. Each area can have a different ad design to most effectively reach the target within that individual space.

  • Individual neighborhoods
  • Address databases
  • Townships
  • Cities
  • ZIP codes
  • Sales/franchisee territories
  • Area codes, etc.
Geo-Fencing Advantages
  • Drive Mobile Performance & Mobile Reach
  • Measure Online to Offline Conversions
  • Target Event Locations During Specific Date & Time Ranges
  • Incomparable Scalability
  • Pinpoint Accuracy
  • Granular Localization Via Custom Shapes and Sizes
  • Variable Recency (Instant – 30 days)
  • 100% Proprietary Technology
  • More Powerful and Accurate than GEO-IP Targeting
  • Identify High Concentrations of Customers
  • Location File Import and Export Capabilities