Historically, auto dealers have focused their advertising on local TV ads, billboards, newspaper placements and advertisements on third-party sites like Autotrader. However, today’s car-buying climate has changed dramatically, and the most successful auto dealers are adapting their advertising strategies.
Based on statistics from over 2,500 automotive accounts and 10,000 active auto campaigns on the Idea Applications partner network platform, our digital advertising playbook was written specifically for advertisers who handle marketing for the auto industry and auto dealerships.
The need for digital advertising within the automotive world continues to grow; but will your business grow with it? Take the steps to digitally integrate your brand’s advertising efforts with Idea Applications.